There are two sizes of ads that appear in stations. Usually, they are about 30" wide by 60" high, but some ads are double width. In most cases, stations have two 60" wide recessed panels for mounting advertisments, and they in turn are grouped in pairs between station name signs. At one or two points on the platform, one half-width panel will contain a subway map. In stations that have been refurbished, this panel is usually mounted on the new tilework with a metal frame.
The thumbnails below link to photographs of various ads found in the system in the recent past. They are provided for the purpose of modelers desiring authentic ads for their model subway stations. The images can be downloaded by right-clicking on the thumbnail and selecting "Save Target As", specifying a filename to save it under, as well as it's location on your hard drive. You will need some sort of image-editing program to print the photos at something resembling 'O' scale . Size reduction should be performed with the printer itself (i.e. on a print preview page where the output can be expressed in actual dimensions or size relative to the sheet of paper), rather than shrinking the image on-screen, since your printer is capable of much finer resolution than your monitor. Half-size ads scale out roughly to 5/8 of an inch wide and 1 1/2 inches tall. Double-size ads would be about 1 1/2 inches square, though they may actually turn out slightly wider than they are tall. Needless to say, much of the detail will disappear at such a small size, but they'll look reasonably authentic from a normal viewing distance. More ads will be added in the near future for variety, but depending on the length of your station platforms, some ads may appear more than once, just like the prototype.
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MTA "Set Your Career in Motion" (28781 bytes) |
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Child Health Plus (47428 bytes) |
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(Chinese) CenterCare Health Plan (27230 bytes) |
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(Spanish) CenterCare Health Plan (56296 bytes) |
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NYC Campaign Finance Board Debate Schedule (42867 bytes) |
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FX Network/ Time Warner Cable "X Appeal" primetime shows (34354 bytes) |
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Maxwell "Now" album (45175 bytes) |
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MTA/ Moments of Intimacy, Laughter and Kinship (MILK) exhibition (34852 bytes) |
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McDonald's "Unlimited Mmmmms Per Hour" (34670 bytes) |
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MTA/ American Express "Aida" sweepstakes (56711 bytes) |
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Steve Madden shoes (38847 bytes) |
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Aeromexico (58207 bytes) |
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NYC Transit/ NY Times Arts & Leisure Weekend (66090 bytes) |
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(Spanish) AT&T Wireless (60383 bytes) |
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(Spanish) Budweiser (54304 bytes) |
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Mary J. Blige "No More Drama" album (68726 bytes) |
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HBO "Mind of the Married Man" show (71839 bytes) |
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Microsoft/ Business Software Alliance amnesty program (40129 bytes) |
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MTV Video Music Awards "Lift Off" (51440 bytes) |
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MYV Video Music Awards "Freaky" (62384 bytes) |
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The New School (65374 bytes) |
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National Pork Board "One potato..." (43958 bytes) |
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National Pork Board "Give my regards..." (47512 bytes) |
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Movie: "Training Day" (52680 bytes) |
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USA Network/ US Open "Emotion" (44921 bytes) |
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USA Network/ US Open "Thrill" (43481 bytes) |